视频内容分析(VCA)市场2010年又经历了艰难的一年。这一年有成功,新的VCA项目在运输和关键基础设施市场中取得了好成绩;也有失败,大量智能分析供应商逐渐往其他产品领域转移注意力,还有Vidient已经停业的消息。
VCA供应商已经持续建立与视频管理软件供应商和安防系统集成商的强有力的伙伴关系。但是,显然VCA市场的潜力远远没有达到几年前预测的那样,而且人们发现最近的这两年非常艰难。那么,VCA的新的市场潜力在哪里?
这个问题的答案在传统安防市场之外。视觉智能装置这个名称是用来描述视频分析在行业市场中的应用的,这些市场包括如:汽车、国防、医疗、消费电子和数字标配等等。视频分析供应商在长期来说可以超越安防行业的限制来扩展业务。
在汽车行业,VCA可用于车辆驶出车道时进行提醒以及监控驾驶员的姿势来辨识其是否昏昏欲睡。对于数字标牌的应用,视频分析可以识别特定个人特征,以便提供更有针对性的广告。分析还可以用到医疗应用中的肿瘤确诊,在消费市场应用,它可以被设置来革新我们接触和收看电视的方式。虽然视频分析在这些行业市场的使用仍然处在初级阶段,但是对VCA供应商来说,其潜力毋容置疑,IMS Research预测,2011年将是VCA跨越安防领域的一年。
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Video Analytics: To Security & Beyond
The Video Content Analysis (VCA) market endured another difficult year in 2010. There were successes, with new VCA project wins in the transportation and critical infrastructure markets; and there were failures, with a number of analytics vendors choosing to focus on other product areas and the news that Vidient has gone out of business.
VCA vendors have continued to build strong partnerships with video management software providers and security systems integrators. However, it is clear that the VCA market is far from the potential predicted a few years back and many have found the last two years tough. So where is the new potential for VCA?
The answer to this question lies outside of the traditional security market. Visually intelligent devices is the name used to describe the use of video analytics in market such as automotive, defence, medical, consumer and digital signage. There is great long-term potential for analytics providers to expand beyond the constraints of the security industry.
In automotive, VCA can be used to alert when the vehicle leaves a lane and monitor the driver's posture to recognise drowsiness. In digital signage, video analytics can recognise certain personal characteristics to provide a more targeted advert. Analytics can also be used in medical applications to identify tumours and in the consumer market, it is set to revolutionise the way we access and view TV. While the use of video analytics is still in the early stages in each of these markets, the potential for VCA vendors is unquestionable and IMS Research predicts that 2011 will be the year that VCA looks beyond security.